If you have an active content strategy for LinkedIn, drafts are your best friend. You want a place to save all your ideas for posts, edit them whenever you get a good idea, and keep them safe until you are ready to publish.
But LinkedIn can be kind of unneighborly when it comes to saving drafts. In short:
- You can save only one post as a draft natively
- You cannot save messages or inMails as drafts
- You can save multiple LinkedIn articles in draft mode (but they are tricky to locate on-platform)
So today, we will be looking at how to draft LinkedIn posts, make your drafts good, keep them safe, and why bother in the first place.
Also, we will tell you how you can save numerous post drafts on Linkedin.
Let’s get started.
Yes. LinkedIn allows you to write a post and save it for later publishing, just like your email or any other online communication platform.
This is a relatively new feature and a great function for a few reasons, and we will touch on those a bit later on.
First, it was introduced to mobile phones and later added to the website. Note that these drafts do not synchronize. The draft you compose on the mobile app won't be shown on a website and vice versa.
You should know, however, that LinkedIn enables you to create only one draft. When you don't feel it is a good time to publish your post, you can save it for later.
Linkedin makes finding your drafts a little difficult. It’s not exactly an intuitive setup. This is how to get to the articles you drafted and saved for later:
- Go to your main Profile page.
- Click on “Write an article.”
- Look in the upper left and find the “Publishing menu.” Click that.
- You will get a drop-down list. Your LinkedIn post drafts will be in there, under “My drafts.”
LinkedIn’s navigational logic can be a little convoluted in some cases. Hopefully, this four-step list will help you get around a little easier. If you feel like this:
Bookmark this direct link to article drafts: https://www.linkedin.com/post/new/drafts
And they will always be available.
Now you might be thinking: “This is obvious. Write a post and save it as a draft. Why is this a question?” Well, because there is a little more to it than you see at first glance. LinkedIn is full of idiosyncrasies, and drafting posts is not exempt. So here’s how to go about it in the most successful way.
Where do you jot down your bolts of inspiration? In your phone’s notes? On post-it papers around your office? In a pocket notepad? On the back of your hand? For a lot of people, ideas pop up when they feel like it, not when we want them. That tends to result in an overall mess.
Messy ideas are hard to navigate and keep track of. You might forget an idea you had, or have a few similar ones that overlap. That’s why, when you transfer your thoughts into your LinkedIn drafts, you should take the time to organize them. Group similar types of content together.
Add a word or number in draft titles, or some other signifier, to mark ideas that share a concept. This is great for when you have a few drafts talking about the same issue from different angles, or when you are planning a series of articles on a topic. It’s also an excellent strategy for separating ideas that come from brainstorming or random associations.
It happens quite often: you are writing an article, and suddenly your brain flies off on a tangent. You get an idea for a post about something totally unrelated, or your mind skips several months ahead and tells you “This would make a great long-term content series!”
In those cases, the best thing to do is to capture those different ideas in separate drafts and mark each one with your signifier system. This way you avoid messing up the content you are currently working on. Later on, you can see exactly what this thought was and where it came from. You can expand on it as you like and eventually make it into a complete post to schedule for publishing.
Once you have your outlines drafted and you start to flesh them out, it might be a good idea to track those changes somehow. Use whatever system or method best suits your style of working. The point is to gain insight into your personal content creator process.
You want to see how your initial idea went from brainstorming to a full post and how impactful that final product ends up being. This affords you a unique opportunity to develop your LinkedIn presence. You can identify your common bottlenecks and remedy them. You can also recognize your writing strengths and make the best use of them in your future content strategies.
The worst thing that can happen to a writer is losing all your hard work mid-way. Your fledgling LinkedIn posts can be put in danger by anything from an unstable internet connection, through the Blue Screen of Death, to random power outages.
Most of the time, though, your greatest enemy is the platform itself: you have to manually save drafts on LinkedIn. If you close the browser without saving it, the draft is lost. You want to minimize that risk. The easiest way to do this is by using a third-party solution that lets you save your work at any point in the process.
AuthoredIn is a great option since it was created specifically with LinkedIn posts in mind. It has all the text editing and formatting options you could want and will keep your work safe until you are ready to publish or schedule it. You can even use it to preview your content as it would appear on different devices.
Writing good drafts is fairly similar to writing good final posts. Choose a topic you are knowledgeable about and present it in a clear, understandable, and easily readable way. Use everyday language and try to be to the point as much as you can without sounding callous. Give relatable examples from your own life or professional journey.
Even though it's only a draft, start making it emotional. Evoking emotions is one of the best ways to make your LinkedIn posts impactful, so start developing that early on in your process. You should at least have an idea of what you want your audience to feel while reading. While you are drafting your content, consciously choose vocabulary that corresponds to your target emotion.
The one thing that sets draft writing apart from post writing is the level of flexibility. A post is done and polished and ready to be shipped out to the broader audience. A draft still has room to grow and become a viral piece of content.
A good draft will feature a clear outline, a logical succession of points, and some initial ideas for examples. It will also feature notes along the way: little things that need to be improved, double-checked, or which can be transferred into a separate draft and developed into a whole new idea. You should also start implementing some formatting at this stage. That will make it easier to add the final touches to the finished product at the end of the editing stage.
As we already mentioned, LinkedIn itself will not bother to save your drafts mid-writing. You are better off using a dedicated tool like AuthoredIn to keep your work safe while you are actually working. That said, once you are satisfied with what you’ve written, it will be time to transfer it to the platform.
Now, you can choose to publish your post immediately or save it for later. If you opt for the second option, you want your content to go to that elusive “My drafts” location that we mentioned at the beginning of this guide. This is how you do that:
- Go to your LinkedIn homepage.
- Click on “Start a post” to get the post creation pop-up window.
- In the “What do you want to talk about?” field, input your finished draft.
- Go to the upper-right and click the X button.
- You will get another pop-up window asking you, “Save this post as a draft?
- Click “Save as draft.” You should see a message that the “draft is successfully saved.” The next time you open you will see text, other content elements (e.g. if you added an image, poll, PDF), hashtags, and mentions.
When you get back to the Linkedin editor, it will be there.
This is my saved post:
If you change your mind for whatever reason, you can always delete the post instead of saving it. Just click “Discard”. Remember that the LinkedIn post drafts include text only. You can’t use the drafting function to edit videos or photos. If your post includes any visuals, you will have to delete them, make new versions in another program, and re-upload those edited visuals into your draft.
As we mentioned, LinkedIn natively allows you to save only one post-draft at a time. You can save multiple posts by other people for later reading, but when it comes to your own, you’re stuck at one. This is obviously frustrating and impractical, so we have a solution for you.
At the moment, the best way to circumvent this limitation is to add an extension to your LinkedIn. This is where AuthoredIn comes into play. It’s a browser extension that lets you save, duplicate, and delete multiple drafts. This is what it looks like:
Besides adding many formatting capabilities, such as bold, italics, bullet points, and emojis, to polish your posts and make them more impactful, AuthoredIn also lets you preview your post, so you will know exactly what it will look like in the feed after publishing.
The short answer is that it makes your content strategy more effective. When you save your posts as drafts, you enable yourself to do two important things: look at your content with fresh eyes and maintain some freedom in your schedule.
Write a post, save it as a draft, and leave it for a day or two. When you come back to it, your mind will be rested, and you’ll have a clearer perspective. You can catch any errors that you might have missed while writing. While the post is still a draft, you can safely correct any mishaps and make any style changes you might want.
In addition, having a string of articles saved on your back roll gives you some breathing space between posting times. Once you are satisfied with a draft, simply schedule it to be published at a specific date and time.
You don’t have to be chained to your profile to make sure that your content is rolling out according to your publication calendar. You can go on about your business and maintain your presence on LinkedIn, as well as your reputation as a punctual, reliable content creator.
So, to sum up, it is entirely possible to write a good LinkedIn post draft and save it on-platform. The only catch is you can save only one post as a draft.
To most Linkedin users, that is definitely now enough.
To make your drafts the best that they can be, you want them to be flexible, streamlined, and include examples. Use a dedicated tool like AuthoredIn to give yourself maximum formatting freedom and save your drafts mid-writing.
While you are working on your drafts, you want to have a way to keep them organized. Categorize your ideas so you can come back to them and expand more easily. Track your writing and editing process to identify the strengths and weaknesses of your content production.
Having a ready supply of saved LinkedIn post drafts lets you manage your content strategy more easily. You can schedule the ready pieces for publication at whatever time is most convenient for you.
Meanwhile, the drafts that still need some work can afford to wait. You can leave them for a day or two and revisit them when you’ve rested. This way, you can correct any mistakes and polish your style before your posts become exposed to the wider audience. It helps you keep up content quality and protects your brand as a LinkedIn content creator.
Get AuthoredIn TODAY and save as many drafts as you want on Linkedin!