LinkedIn Impressions vs Views - Which Is More Important to Track?

Have you ever felt like your content gets lost on LinkedIn and you are not succeeding in finding new audiences?

With over 1 billion users on the platform, it is important to stand out.

Features like impressions and views can help you make a real impact.

But, which is more important to track?

We’ll delve into the differences between LinkedIn’s impressions and views, and how you can leverage these metrics to enhance your visibility in the feed.

Let's get started!

What Are LinkedIn Impressions?

LinkedIn Impressions represent the number of times your content appears in someone's feed.

They are a good indicator of visibility and your content reach.

However, LinkedIn will count it as two impressions if one of your followers sees your post in their newsfeed and then sees it again when someone else shares it.

We can separate impressions into two categories:

• Organic means your content appeared in someone's feed because they followed you or the LinkedIn algorithm decided to show it to them.
• Paid means that users see your content because you decided to promote it.

Why Are LinkedIn Impressions Important?

LinkedIn impressions are the first step to realistically knowing and understanding your influence and impact on this platform.

Here are some insights into their importance:

• It helps you to get a deeper understanding of your audience and their behavior. With impressions, you can find out when your audience is most active online so that you can make a future posting schedule.
• Knowing the category of content that gets the most impressions is important. With that information, you can see what is relevant to your audience and use it to make better content.
• Also, tracking the number of impressions can help you realize what posts you should try sponsoring. Sponsoring posts with a high number of impressions can help you gain a new audience and potential customers for your business.

The Limitations of Impressions

Although impressions are important to measure your visibility, they have some limitations that make them fall behind views. Here are some of them:

1. Impressions Can Be Misleading

Some people use tools or services that automatically scroll through their LinkedIn feeds without actually seeing the content. On your profile, this will be counted as an impression and give you a false sense of success.

2. Impressions Don't Accurately Reflect Content Impact

While impressions can show how many times your content appeared in someone’s feed, it doesn’t show how it affects your audience.

People might come around your content, but it does not mean they will engage with it. Even though you will get an impression, your content might not have any impact on them.

3. Irrelevant Factors Can Inflate Impressions

Various factors can influence impressions. Some people have big audiences, and some post when their LinkedIn feed is less crowded, which can increase the impression count.

This doesn't reflect the quality of their content, and it doesn't mean that their content is better than yours.

💡Pro Tip

AuthoredUp can help you to fully understand your LinkedIn activity. By tracking your post statistics, you will be able to see what works best for you.

Its Post Type Analysis feature tells you what post type performs best on your profile, so you can create future strategies to gain more engagement.

What Are LinkedIn Views?

LinkedIn Views represent the number of times people actually see your content.

This feature demonstrates how many people your content has intrigued enough to click on it.

LinkedIn View metrics can help you build your brand, establish credibility, and lead to more interactions and connections.

We recognize 5 different types of LinkedIn views:

• Profile Views shows the number of people that visited your profile(fixed to last 90 days with LinkedIn's free account)
• Page Views represent the number of unique views of your page over time.
• Video views are counted only when someone watches your video for more than 2 seconds, including sponsored and organic distributions.
• Post views are counted every time a post is presented in someone's feed.
• Article views are counted only when someone clicks on your article.

Why Are LinkedIn Views Important?

Understanding the importance of LinkedIn views is key to your success on this platform. Here are some of the things why you should track your views:

• Views play a crucial role in expanding your visibility. As you receive more views, your profile visibility on LinkedIn increases, making it more likely to appear in searches and recommendations.
• This feature is of huge importance for tracking your content performance. By tracking views, you can get a better understanding of your audience's interests and use them to adjust your strategy.
• A higher number of views increases your credibility and attracts more people to your profile. This creates an opening to make meaningful connections and build relationships.

The Limitations of LinkedIn Views

Although views are of huge importance for your LinkedIn profile growth, they also have some limitations. Here are some of them:

Limited Insight

While LinkedIn views give you an idea of how many people clicked on your content, they don't provide detailed information about those viewers.

Without additional tools or upgrades, you won’t be able to research your new viewers and interact with them.

Engagement Quality

Views can indicate the quality of your content but not the quality of engagement. Someone might have viewed your post, but without liking, commenting, or sharing, the impact of your content might be limited.

Platform Limitations

Although sharing your content on other social media is important for your growth and for making new connections, it doesn't increase your LinkedIn views.

If your post is viewed through other channels, those views won't be captured in your LinkedIn analytics.

💡Pro Tip

Tracking your engagement rate over time can help you pinpoint where your content can improve.

AuthoredUp’s Reaction timeline feature helps you to create content that resonates with your followers.

It allows you to track specific reactions you are interested in including likes, insights, support, and more.

Impressions vs Views - Which Is More Important?

Both impressions and views are important in tracking your profile activity on LinkedIn, but which one is more important than the other? 

In our opinion, views get a slight edge in this battle, and we’ve made some comparisons to show you why!

⚔️ Direct Measurement of Engagement

Impressions can show you how many times your content has appeared on someone's screen without revealing how many users are genuinely interested in it.

Views, on the other hand,  inform you of the number of people who are interested enough to click on your content to explore it.

For this reason, views are a true reflection of your content quality and relevance.

⚔️ Content Quality Assessment 

Impressions are impacted by various factors, such as the number of followers and posting timing. Views, however, depend solely on the quality of your content.

If your content is informative and entertaining, it will naturally attract a higher number of users to click on it.

This will ensure new audiences that there is something special about your content, and they will be more interested in researching it.

⚔️Personal Brand and Credibility Boost

While impressions offer insight into your content's reach, they do not reveal people’s reactions to it.

Views allow you to see how individuals react to your content. They can be a helpful feature for increasing your likes, comments, and shares, boosting your visibility on LinkedIn.

They also open a window to new, meaningful connections.

How to Increase LinkedIn Views?

Now that we know that views are of huge importance to your LinkedIn profile, how can you increase the number of views?

Don’t worry! We created a list of tips to help you skyrocket your views!

1. Create Engaging Content

People interact more with content that is relatable, entertaining, and informative. Make sure that your posts are visually appealing and that they provide value to your audience.

💡Pro Tip

Creating content that is worth seeing and sharing is a way to get noticed on LinkedIn.

AuthoredUp empowers you with the insights you need to make your profile stand out.

• Ensure your posts are reader-friendly –TextEditor feature helps you master the art of formatting for different types of content.
• Grab attention with catchy hooks – Choose over 200 hooks strategically crafted to draw in readers and encourage their engagement.
• Stick to simple language – The readability score feature gives you insight into how easily your content can be understood.

2. Post Regularly

When it comes to building a strong presence on LinkedIn, being consistent is the key.

For example, posting 2 to 5 times a week can significantly increase your visibility and engagement.

💡Pro Tip

The LinkedIn content calendar is one of the most essential parts of the strategy to make an impact on this platform. 

AuthoredUp’s Calendar View displays scheduled posts, enabling easy future planning, rescheduling, and deletion directly from the calendar interface.

If your post is not ready to be published, you can save it for later with the “Drafts” feature.

From there you can edit your scheduled posts and reschedule them if needed.

3. Use Hashtags

By using hashtags, you increase your content visibility. Always use hashtags relevant to your posts.

You can research to see what the top hashtags for your industry are and use them to attract new audiences.

At the moment top 5 most used hashtags on LinkedIn are:

1. #innovation
2. #management
3. #humanresources
4. #digitalmarketing
5. #technology

💡Pro Tip

By showing each hashtag’s frequency, shares, comments, and engagement AuthoredUp’s Hashtags feature helps you to learn more about your audiences.

Through these insights, you get a clear idea of which hashtags and topics work best for your profile.

Understanding how to track LinkedIn hashtags and which ones to use will help you to make better content.

4. Engage With Your Network

Liking and commenting on others' posts will help you build new relationships and increase your visibility.

Sharing your opinion on various topics in the comments can contribute to your LinkedIn profile growth.

💡Pro Tip

AuthoredUp’s Saved Posts feature allows you to collect your saved posts directly into your account. It is designed to help you efficiently manage your interaction with content on LinkedIn.

By using this feature, you can always come back to your favorite posts to comment on them, find inspiration, and build new relationships. 

To Wrap Things Up

Tracking both impressions and views is a perfect way to produce high-quality content.

Selecting the right LinkedIn tool to help you with that is an important decision, right?

If you are looking for where to start, consider AuthoredUp.

Why?

• You can explore all of their features with a 14-day free trial.
• AuthoredUp’s Analytics tool allows you to track your content performance.
• Offers various features to make your posts more visually appealing.
• Helps you schedule your posts with the publishing scheduler

So, why would you wait?

Join AuthoredUp now and make the best of your LinkedIn experience!